New Starts for New People

I stayed at a new Home2 Suites hotel the other day. It’s a fairly new hotel brand in the Hilton family of hotels. Hilton Worldwide had not launched a new brand in twenty years. So, why the new start? One important reason: new starts reach new people. For under a hundred bucks, the brand new facility had a new look and feel for a new generation of customers. The name is cool and welcoming. The décor is everything people are seeing on HGTV. The setup of the rooms appeals to people who need workspace and lots of recharging stations for devices, and who desire simple functionality versus ornate and outmoded design. Home2 Suites appeals to the current generation’s desire for community. It


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